Friday, October 2, 2009

The Nutrisystem Diet and Who Created It?

By Jesse Regan

There are so many diet plans and weight-loss fads in the market today that would " be dieters can choose from. The Nutrisystem diet is just one of them. The NutriSystem diet is actually foremost in providing its customers with optimum weight loss potential, not to mention ultimate convenience. This system is perfect for someone who does not want the hassle of thinking about planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially portion sizes.

With the Nutrisystem Diet, you just have to make your food selections and then get a whole month's worth of meals delivered to your doorstep in microwave-ready containers, including desserts. This system is perfect for someone who does not want the hassle of thinking about planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially dealing with having to consider the portion sizes of each dish in the meal. Doesnt this program seem like the most perfect diet possible?

So who is the genius that came up with this system? Well, a Horsham, Pennsylvania-based company called NutriSystem, Inc. is actually responsible. Founded in 1972, NutriSystem, Inc. started out by developing a liquid protein diet program. After a barrage of similar products hit the market, NutriSystem, Inc. decided to stop the program and develop something else. They did a lot of trial and error before they decided to open up a chain of weight loss centers wherein the customers would come in, be weighed in and then prescribed pre-packaged portion-controlled meals to bring home.

Incidentally, the company went bankrupt in the early 1990s. However, in 1999 they restarted the company and reinvented themselves as an online meal delivery service.This proved to be a great plan because they soon developed the innovative diet program called the NutriSystem Diet. In the early 2000s, the company expanded so that the customers could order their meals by monthly assortements not only online but over the phone as well.

Their next step was to include older customers and males into their key demographics. This gave the program even more popular among the dieters. In 2008, the company renamed the program to NutriSystem Advanced and then partnered up with QVC, a television-marketing program known for its one hour and a half infomercials.

In the same year, they also enlisted the services of Miami Dolphins quarterback Dan Marino as the lead spokesperson, as well as famous personalities Marie Osmond and Tony Orlando. As of January 2009, singer Belinda Carlisle became primary spokesperson for NutriSystem products. All these celebrities have tried the weight loss programs and have given their testimonies on its effectiveness. This fact really makes you think, if it works for them and they love it so much they are willing to endorse it then it would really work for you.

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